Another way to promote your company… with iPhone
Management students may be interested in the latest way to promote a company - virtually with cell phone applications. “Sell the Apps, then sell your company”, according to Jenna Wortham, technology writer for the New York Times. Wortham contends when a company offers a phone application in Apple’s iStore, it is tapping into a fan base of millions of users. This is a fast way for a company to break into the virtual market. This is so lucrative other mobile phone companies are expanding into Apps for their cell phones operating systems. To read more about cell phone applications and their marketing capabilities click on the link, Apps are Booming: http://www.nytimes.com/2009/06/08/technology/start-ups/08phone.html
