Penn State Great Valley Library Blog

The Pew Internet project just released its latest study about generational use of the Internet. It discussed the fact that all generations are using the Internet and larger percentages of older generations are now online than in the past. For the complete report you can go to: http://www.pewinternet.org/PPF/r/275/report_display.asp

Buy-ology – The truth and lies about why we buy
This new book by Martin Lindstrom discusses and analyzes the results of a major scientific study of subliminal advertising. The three year study shatters much of what was long believed by the advertising industry. For example, the study concluded that sex does not sell; health warnings on cigarette packaging increased an individual’s desire to smoke, and despite government bans, we are enveloped by subliminal messages. TVO has given viewers the ability to fast-forward through commercials and marketers have found ways to continue to promote products through product placement in television shows and movies. Lindstrom discusses this as well as consumers’ viewpoint on logos, branding, and advertisements in this fast reading and entertaining book.

Buy-ology – The truth and lies about why we buy is available at the Penn State Library.