Podcasting - advertising’s next frontier?
July 24, 2006Close to 9 million people downloaded podcasts last month and more than 75% of those individuals are male according to a report released by Nielsen Analytics last week. This information coupled with increasing popularly of podcasting has peaked the interest of various advertisers. Supporting research comes from Forrester Research, Inc. which adds that approximately one-quarter of online consumers are interested in podcasts because it allows them to listen to audio and video programs at any time and place.
“Advertisers go wherever there are ears and eyes, especially when you get people who are highly engaged like podcast users,” said Larry Gerbrandt, senior vice president of Nielsen Analytics. “So many businesses are adopting it for different types of communications because it’s an extremely adaptable format.”
Read more at The Washington Post by clicking onto this link.
